DSA in Action: Bringing Insights to Life
- •Imagine a retail giant struggling with high cart abandonment rates.
- •A DSA team dives into user data, analyzing browsing behavior, purchase history, and checkout interactions.
- •Through EDA, they identify pain points in the checkout process, like hidden fees and complex navigation.
- •Using machine learning, they build a model to predict cart abandonment based on user behavior.
- •This model, validated and tested for accuracy, reveals key factors influencing abandonment.
- •Armed with these insights, the retailer simplifies the checkout process and offers transparent pricing.
- •The result? A significant decrease in cart abandonment and happier customers.